"Floristería sin Flores"
Calle Leon nº11, Madrid. Spain.
Self-management, Promotion and Design
Exhibition , art, design, store design, activation, neighborhood.
In 2010, several of León11's colleagues promoted a self-organized exhibition where each participant could exhibit and sell their works.
The purpose was twofold, on the one hand we wanted to give visibility to the artistic and creative work that many of us, most of us architects, developed in the background and in an unprofessional way (to this were also added some professional artists whose production seemed very interesting to us) . On the other hand, we wanted to activate León Street, at that time quite quiet, giving temporary use (one week) to the premises of an old flower shop that closed for a long time and was not rented again.
The opening day was a success and we get to liven up the street throughout the afternoon. Here you can see the photos.
Here are wonderful photos that Diana Hernandez took with her polaroid
To see some of the works that we exhibited picha in this link http://floristeriasinflores.blogspot.com/
Participating artists and self-advocates
Javi García Herrero
Kike de la Rubia
Luis García Gil
El Pez Soluble
Ana Merino Siles
Gad y Leti
Lola del Cerro
Nacho A. Monteserín
Katja y Marta